Powerful Resources to Supercharge Your Social Media Marketing Strategy

Social media marketing strategy changes more quickly than mountain weather, with new features, unique practices, and even new platforms popping up all the time. Whether you enjoy newsletters, podcasts, blogs, or tools, you’ll find a diverse range of resources here to enhance your social media marketing strategy.

7 Social Media Marketing Newsletters

Newsletters, a convenient way to stay updated on social media with minimal effort, cater to various interests. Some focus on platform updates, while others provide tips for success. Here are seven top newsletters to consider, along with a bonus list of 18 more:

ICYMI by Lia Haberman

Lia Haberman, a professor of influencer marketing at UCLA, shares a newsletter aptly named “In Case You Missed It” (ICYMI). It includes updates from major social media platforms, making it a valuable resource for anyone wanting to stay informed about new features and industry news.

Link in Bio by Rachel Karten

Rachel Karten, former social media lead at Bon Appétit, produces this insightful newsletter that explores best practices for social media marketing. Each edition features interviews with social media managers, making it perfect for understanding how customers interact online.

Creator Economy by Kaya Yurieff

This newsletter from The Information, led by Kaya Yurieff, takes a journalistic approach to the creator economy. Instead of focusing on updates from platforms, it highlights news about individual creators, providing insights into the broader online marketing landscape.

Growth in Reverse by Chenell Basilio

Chenell Basilio’s newsletter helps you track the success stories of various creators, detailing how they gained thousands of subscribers. It’s a unique way to learn strategies from those who have succeeded in the field.

Social Media Tea by Annie-Mai

Annie-Mai’s newsletter provides the latest updates on social media features and best practices, providing insights into what these changes mean for creators. For quick updates, you can also follow her on X or LinkedIn.

Buffer’s Newsletter

Buffer sends out a newsletter every Friday featuring social media trends, tips, and platform updates. It’s a great option if you want a concise summary of everything happening in social media marketing.

Future Social by Jack Appleby

Jack Appleby’s newsletter offers valuable insights and practical advice on social media strategy. It’s an excellent resource for marketers looking to improve their skills and understanding of the industry.

7 Social Media Marketing Podcasts

Podcasts, a practical way to hear directly from marketing experts about social media strategies, offer a wealth of knowledge. Here are seven essential podcasts to check out, with additional suggestions available in a more extensive list:

Social Media Marketing Podcast

Hosted by Michael Stelzner of Social Media Examiner, this podcast features interviews with successful social media leaders who discuss their strategies and tips for success.

The Creative Edition Podcast

Emma Cortes Ellendt hosts ‘The Creative Edition Podcast ‘, sharing insights directly from her experience as a creator. She often interviews fellow creators to provide actionable marketing tips, making it a practical resource for marketers.

Creator Club

Hosted by Katie Steckly, this podcast focuses on content creation strategies and answers common questions among creators. It’s beneficial for those just starting their social media journey.

The Future Belongs to Creators

This podcast from ConvertKit explores various topics related to the creator economy. The hosts also engage with listeners through live recordings on their YouTube channel, making it an interactive and engaging experience for those interested in the creator economy.

The Business of Creators

Ian Shepherd interviews key figures in the creator economy and discusses tools and software that can help creators grow and monetize their work.

Creators on Air

This podcast, produced by Passionfruit, features interviews with creators from various fields. It aims to support creators by sharing valuable insights on topics like SEO and branding.

The Colin and Samir Show

YouTubers Colin and Samir interview some of the biggest names in content creation. They discuss strategies for growing an audience and building brand partnerships, drawing from their own successful experiences.