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Identity resolution is identifying, cleaning, matching, merging, and connecting fragmented information about an individual across various platforms, databases, and devices
Today, 88% of marketers believe identity resolution solutions and first-party data have become more crucial than ever before. With Google
Identity resolution is matching and reconciling data related to individuals across different sources. For example, someone might have their information
Identity resolution involves linking various consumer identifiers to a single individual as they interact across different channels and devices. This
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