Google Analytics 4 (GA4)

As Google phases out Universal Analytics, moving to Google Analytics (GA4) is now essential for anyone using Google to track website performance.

Martechnews.co provides all the information you need about GA4. We offer a range of current and reliable resources, including the latest news, practical tutorials, and updated data to help you make smarter decisions.

Our content comes from our skilled in-house editors, research experts, and specialists from top brands and agencies.