On October 23, 2024, Acquia introduced new AI capabilities to its digital asset management system to help marketers and creatives organize, find, and create digital content more efficiently. The updates to Acquia DAM are designed to make content production faster and more manageable, enhancing overall content value and speeding up time-to-market.
These upgrades streamline workflows and empower users to create high-quality, branded videos and manage images and content more effectively. With these innovations, Acquia continues to lead in delivering advanced digital asset management solutions that support content teams in their daily work.
Introducing Acquia Video Creator: Simplifying Video Production
One of the key highlights in this update is the Acquia Video Creator, an AI-powered video production tool available as an add-on to Acquia’s DAM and product information management (PIM) systems. Developed in partnership with Moovly, the tool allows users to create videos quickly using a simple drag-and-drop interface. Teams can pull from existing digital assets within their DAM library and customize content with pre-made templates and a large library of graphics, animations, and video clips.
The Video Creator tool helps users start new video projects or easily update existing videos. Additionally, AI features assist in generating scripts, adding voiceovers, and creating subtitles and transcripts. The tool even offers translation capabilities, making it easier to reach diverse audiences. Video creation is simplified, allowing marketers to craft brand-compliant, professional-quality videos ready for multiple platforms, from websites and e-commerce pages to social media and events.
Enhanced AI Features for Digital Asset Management (DAM)
In addition to video creation, Acquia has expanded its AI-driven tools within the DAM itself, making it easier for users to locate, organize, and share assets like videos and images. This includes two main new features:
- AI Video Transcription: This feature allows users to generate transcriptions of video content within the DAM, eliminating the need for external transcription services. The AI-generated transcript is stored with the video asset, and timestamps make searching specific moments within the video easy. Users can search for content in general or with advanced filters and download the transcript if needed.
- Automated Color Filtering: Previously, colour tagging in digital images required manual work and could involve human error. Now, AI technology automatically analyses the colour profile of an image and assigns specific colour tags, including HEX colour values. This process simplifies tagging and enables easy filtering based on colour without requiring manual adjustments.
These updates enhance the capabilities of digital asset management systems by providing users with more powerful search, organization, and sharing tools, improving efficiency and reducing errors. Users can now find relevant assets faster and organize them with minimal effort.
AI’s Role in Improving Digital Asset Management Solutions
Acquia’s Vice President of Go-To-Market and Sales, Jake Athey, emphasized that these advancements reflect a growing trend in AI-driven tools for DAM systems, noting, “AI creates new opportunities for creatives, content authors, and marketers to drive efficiency and create immersive digital experiences that drive greater customer engagement.” The new tools simplify and speed up campaign production, enabling teams to create, organize, and locate digital assets more easily and accurately.
The recent AI innovations demonstrate how Acquia’s digital asset management solutions help content teams focus on creativity and strategy rather than manual processes. These updates reflect Acquia’s commitment to bringing its users continuous innovation and ensuring they have the tools to work efficiently in today’s fast-paced digital environment.
Key Benefits of Acquia’s New DAM System Capabilities
These new AI-powered tools are built to enhance the capabilities of digital asset management (DAM) systems in several ways, helping businesses increase productivity, improve content ROI, and engage customers more effectively:
- Streamlined Video Creation: With Acquia Video Creator, teams can now create professional-grade videos quickly and efficiently. The tool’s drag-and-drop interface, customizable templates, and vast content library make producing high-quality content that aligns with brand guidelines simple. AI-powered script generation, voiceovers, and translations further enhance this feature, making it easier for companies to create videos that appeal to global audiences.
- Improved Asset Organization: Automated colour filtering and AI-based transcription mean less time spent on manual asset tagging and transcription services. These new features let users organize and locate assets more efficiently within the DAM, freeing time for more strategic tasks. AI transcription also ensures that video content is easily searchable, making it simpler for users to find specific content within longer videos.
- Enhanced Search and Filtering: Acquia’s DAM system offers more advanced search capabilities, including AI-generated transcripts and HEX-based colour filtering. Users can filter assets based on exact colour values, and transcripts make finding specific video sections easier. This level of granularity improves user experience and allows for faster content retrieval.
- Increased Content Value: With AI-driven enhancements, companies can use each piece of digital content more. The quick and efficient production process and better asset organization mean that each asset can be leveraged across multiple campaigns and platforms, increasing the overall value of a company’s digital content.
- Enhanced Collaboration: Acquia Video Creator also includes tools for internal sharing and review processes. This enables teams to work together more effectively, improving the speed and quality of video production. The collaboration features allow multiple team members to review and provide feedback, ensuring the final content is polished and aligned with brand standards.
Acquia’s Vision for the Future of Digital Asset Management (DAM)
Acquia has long been a leader in digital asset management solutions, and these updates to the DAM system further emphasize its commitment to helping businesses optimize content creation, organization, and distribution. Acquia aims to support digital teams as they navigate the increasing demand for high-quality digital content by investing in AI-powered tools that streamline production and improve content ROI.
The new features are part of Acquia’s larger strategy to continuously innovate and provide businesses with cutting-edge tools that align with their evolving needs. Acquia’s digital asset management solutions are designed to help enterprises manage their assets and drive meaningful engagement with their audiences.
About Acquia
Acquia offers an open digital experience platform (DXP) that enables businesses to create meaningful digital experiences for customers, employees, and communities. Built on the open-source Drupal framework, Acquia’s solutions empower digital innovators to deliver seamless, engaging experiences that foster strong customer connections. With Acquia’s DXP and DAM systems, companies can maximize their content’s potential, improving engagement, conversion, and overall business value.
Acquia’s digital asset management (DAM) system is valuable for businesses looking to manage and optimize their digital assets in today’s fast-moving digital landscape. From AI-powered video creation to automated asset tagging and transcription, Acquia’s DAM system equips content teams with the tools they need to stay competitive, productive, and focused on delivering impactful digital experiences.
